Behind the Scenes & Beyond the Booth: Why SupplySide Global Matters
When you see Balterra stepping onto the global stage at SupplySide Global, you may wonder: What is this event? Why does it matter for a wellness brand like ours? Let’s pull back the curtain.
At The Aker biomarine breakfast seminar where I learned all about LPC (lysophosphatidylecholine)
What is SupplySide Global?
SupplySide Global is the premier B2B event for the health, nutrition, food & beverage, and supplement industries. It brings together ingredient suppliers, contract manufacturers, finished-product brands, packaging specialists, and regulatory experts—all under one roof. supplysideglobal.com+2supplysideglobal.com+2
Over 20,000 professionals attend. supplysideglobal.com+1
More than 1,600 exhibitors showcase the latest solutions and ingredient breakthroughs. supplysideglobal.com+1
The 2025 edition took place October 27–30 at the Mandalay Bay, Las Vegas. supplysideglobal.com+1
Why a wellness brand should care
At Balterra, we talk to the everyday person about clarity, health, clean ingredients—and making wellness accessible. But for that to happen, the ingredients, sourcing, manufacturing, and brand infrastructure need to be built on a foundation of innovation, trust, and partnership. That’s where SupplySide Global becomes important for us:
It’s a discovery ground for emerging ingredients, cleaner formats, novel delivery systems—things that will eventually appear in your at-home wellness routine.
It’s also a connection hub: meeting the scientists, logistics specialists, regulatory advisors, and packaging experts who turn an idea into an on-shelf product.
Finally, it’s a reality-check and accelerator: keeping us aligned with what’s next, what’s trending, and how we can do it better—so when you pick up a Balterra product, you’re getting something that stands up to the best of the industry.
What Balterra did there (and why it matters)
This year, I represented Balterra at SupplySide Global — and when I say “we,” I mean the early spark behind a growing mission to make wellness made clear. With that out of the way, let’s pick up where we left off. Our team joined the floor at SupplySide Global to network, source, learn—and tell our story. Here’s a quick snapshot:
We engaged with new ingredient suppliers whose formulation science will underlie our future launches.
We connected with service and manufacturing networks to scale our brand as we transition from startup to launch (Amazon, DTC, and beyond).
We soaked up educational sessions on regulatory shifts, consumer behaviors (especially wellness & functional nutrition), and global supply-chain dynamics.
Most importantly: we returned with inspiration. The same spirit that drives our “Wellness Made Clear™” mission gets fuel from the kinds of conversations and partnerships that happen at SupplySide.
What this means for you
You’ll begin to see products from Balterra that reflect the quality and thinking you expect—but with even more purpose behind them.
Our transparency and supply-chain commitment become real, not just marketing lines—because we walked the show floor, asked the questions, shook the hands, and built the relationships.
You’ll also see us take bold steps—expanding category family, refining formulation, elevating packaging—because we’re not just launching for today, we’re building for what comes next.
Curious to see more?
We’ll be sharing deeper take-aways in future Launch Circle updates (what caught our eye in the ingredient halls, what stood out in regulatory sessions, how the trends map into our roadmap).
If you didn’t know much about SupplySide before, now you’re with us behind the scenes. Stay tuned.
