Endless Thesis | Authors & Founders of Endless Thesis Holdings LLC

Endless Thesis is a platform for purposeful ventures. We back ideas with vision, capital, and strategy starting with our memoir Beyond the Lab Coats and BALTERRA.

📖 Beyond the Lab Coats – stories that inspire growth and resilience🌱 BALTERRA Inc. – trusted nutrition for everyday clarity
🚀 Future Ventures – bold ideas that push boundaries

Infinity and book icon representing Endless Thesis – purposeful ideas and ventures

A Portfolio of Purpose

Building Ventures that enrich lives, spark ideas, and create lasting impact

Our Why

This journey is personal.

  • Yelena dreams of a sustainable world where kids can thrive.

  • José believes fewer people drifting, more people shaping.

Together, we’re turning dreams into purposeful ventures

Our Approach

We practice a future-ready capitalism that is:

  • Human-centered – built on curiosity, creativity, and resilience

  • Responsible – grounded in financial literacy and long-term value

  • Impact-driven – every venture compounding meaning over time

Be part of where we’re going

Our Vision

At Endless Thesis, we believe businesses should exist for a reason.


We launch brands and ideas that create value not just for markets, but for families, communities, and the future.

We’re at Your Service

A Note from the Founders

We started Endless Thesis with a simple idea: that good ideas — the kind that serve both people and progress — deserve the space to grow. While our long-term vision includes building and backing businesses, we’re beginning with something more personal: our story. This first book is a reflection of everything we’ve learned (and unlearned) in labs, boardrooms, and life.

Thanks for joining us at the beginning. We’re just getting started.

– Jose & Yelena Barbosa

Yelena Barbosa, co-founder of Endless Thesis Holdings and Balterra Inc.

Yelena Barbosa — Food Scientist, Author, CEO.
With 15+ years in global CPG innovation at PepsiCo, Keurig, IFF, and Welch’s. The Ohio State Alumni and CEO of the Barbosa Family.

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José Barbosa, co-founder of Endless Thesis Holdings and author of Beyond the Lab Coats.

Jose Barbosa — Food Scientist, R&D Executive, Author.
With 24+ years in global CPG innovation at PepsiCo, Keurig, DSM-Firmenich, MegaFood and soon BALTERRA. Jose has led launches from Pepsi Next to Omega 3-6-9.

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