So what is Endless Thesis today?
It’s not a product shelf yet. It’s a journey. A place to:
See how a supplement company is built from scratch.
Get behind-the-scenes of writing our book, Beyond the Lab Coats.
Learn what it takes to move from corporate life to entrepreneurship.
What will Endless Thesis Evolve to?
Endless Thesis will become a platform for purposeful ventures. We will back ideas with vision, capital, and strategy starting with our memoir Beyond the Lab Coats and BALTERRA™.
📖 Beyond the Lab Coats – stories that inspire growth and resilience
🌱 BALTERRA™ Inc. – Wellness Made Clear™ through supplements you trust
🚀 Future Ventures – bold ideas that push boundaries
Endless Thesis | Authors & Founders of Endless Thesis Holdings LLC
Food Science & R&D Consulting
In addition to building our own ventures, Endless Thesis provides consulting in food science, beverage, and product development. From flavor formulation and feasibility, to commercialization and scaling, we bring 30+ years of CPG and supplement R&D experience to your team
A Portfolio of Purpose
Building Ventures that enrich lives, spark ideas, and create lasting impact
Our Why
This journey is personal.
Yelena dreams of a sustainable world where kids can thrive.
José believes fewer people drifting, more people shaping.
Together, we’re turning dreams into purposeful ventures
Our Approach
We practice a future-ready capitalism that is:
Human-centered – built on curiosity, creativity, and resilience
Responsible – grounded in financial literacy and long-term value
Impact-driven – every venture compounding meaning over time
Be part of where we’re going
Our Vision
At Endless Thesis, we believe businesses should exist for a reason.
We launch brands and ideas that create value not just for markets, but for families, communities, and the future.
We’re at Your Service
A Note from the Founders
We started Endless Thesis with a simple idea: that good ideas — the kind that serve both people and progress — deserve the space to grow. While our long-term vision includes building and backing businesses, we’re beginning with something more personal: our story. This first book is a reflection of everything we’ve learned (and unlearned) in labs, boardrooms, and life.
Thanks for joining us at the beginning. We’re just getting started.
– Jose & Yelena Barbosa
Yelena Barbosa — Food Scientist, Author, CEO.
With 15+ years in global CPG innovation at PepsiCo, Keurig, IFF, and Welch’s. The Ohio State Alumni and CEO of the Barbosa Family.
See full professional profile:
Jose Barbosa — Food Scientist, R&D Executive, Author.
With 24+ years in global CPG innovation at PepsiCo, Keurig, DSM-Firmenich, MegaFood and soon BALTERRA. Jose has led launches from Pepsi Next to Omega 3-6-9.
See full professional profile: