Service, Backed by Experience

A Note from the Founders

We started Endless Thesis with a simple idea: that good ideas — the kind that serve both people and progress — deserve the space to grow. While our long-term vision includes building and backing businesses, we’re beginning with something more personal: our story. This first book is a reflection of everything we’ve learned (and unlearned) in labs, boardrooms, and life.

Thanks for joining us at the beginning. We’re just getting started.

– Jose & Yelena Barbosa

José Barbosa, co-founder of Endless Thesis Holdings and author of Beyond the Lab Coats.
Yelena Barbosa, co-founder of Endless Thesis Holdings and Balterra Inc.

Jose Barbosa — Food Scientist, R&D Executive, Author.
With 24+ years in global CPG innovation at PepsiCo, Keurig, DSM-Firmenich, MegaFood and soon BALTERRA. Jose has led launches from Pepsi Next to Omega 3-6-9.

See full professional profile:

Yelena Barbosa — Food Scientist, Author, CEO.
With 15+ years in global CPG innovation at PepsiCo, Keurig, IFF, and Welch’s. The Ohio State Alumni and CEO of the Barbosa Family.

See full professional profile:

Connect with Yelena on LinkedIn
Connect with Jose on LinkedIn

Endless Thesis is still growing, but the conversation starts now. Use the form below to get in touch—we’re happy to talk books, business, or ideas worth building.

You’re also welcome to join our mailing list for updates on upcoming books, new ventures, and what’s next at Endless Thesis Holding LLC.